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Industry secrets
No developer will ever tell you
Protecting a Client from Vendor Lock-In
Industry secrets
Background
Like many companies, we regularly need to create and update websites for our own products. At first, we used a complex technology stack (Laravel with React). While powerful, this approach required real programming and careful testing for even the simplest changes. Updates that looked small on the surface often took weeks of developer time and significant budget.
Our Approach
We analyzed the situation and asked a simple question: Do we really need such a complicated system for marketing websites? After reviewing the options, we decided to switch to a website builder (in our case, Tilda, though there are many strong alternatives).
Findings
With the new approach:
Results
This change delivered two key benefits:
Takeaway
In today’s fast-moving market, speed matters as much as quality. By switching from a developer-heavy process to a marketing-friendly website builder, we reduced costs, empowered our team, and gained the agility to respond to opportunities almost instantly
Like many companies, we regularly need to create and update websites for our own products. At first, we used a complex technology stack (Laravel with React). While powerful, this approach required real programming and careful testing for even the simplest changes. Updates that looked small on the surface often took weeks of developer time and significant budget.
Our Approach
We analyzed the situation and asked a simple question: Do we really need such a complicated system for marketing websites? After reviewing the options, we decided to switch to a website builder (in our case, Tilda, though there are many strong alternatives).
Findings
With the new approach:
- Almost all updates can now be made directly by the marketing team.
- Developer involvement is rare and only needed for very specific cases.
- The time from task to deployment dropped dramatically — from 1–2 weeks to just 1–2 hours.
Results
This change delivered two key benefits:
- Significant cost savings — no more constant developer time spent on routine website edits.
- Better marketing performance — faster reaction to market changes, campaigns, and product updates.
Takeaway
In today’s fast-moving market, speed matters as much as quality. By switching from a developer-heavy process to a marketing-friendly website builder, we reduced costs, empowered our team, and gained the agility to respond to opportunities almost instantly
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