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Case studies
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Helping a Hotel Chain Avoid Unnecessary Complexity
Case study
Background
A small hotel chain approached us with a request to prepare for a data warehouse implementation. Another vendor had pitched them a sophisticated solution, promising that it would help them “understand their customer base” and ultimately boost revenue by targeting the right guests with the right offers.
Our Approach
Instead of jumping straight into building a system, we took a step back. Our team ran two parallel assessments:
Technical Research: We reviewed the hotel’s current and potential data sources, data volumes, and the possible data model.
Business Case Review: We analyzed whether a data warehouse at this stage would truly help them reach their business goals.
Findings
On the technical side, we discovered that their data volume was relatively small. There was no real need for a high-end data warehouse to handle it.
On the business side, we found that what they really lacked was not analytics dashboards, but the ability to actively engage customers. They needed tools to manage relationships, run marketing campaigns, and streamline communication — not just more charts.
The Recommendation
Instead of rushing into an expensive and complex data warehouse, we recommended that the hotel first implement a centralized CRM system. This would allow them to:
Manage guest information in one place.
Run targeted marketing campaigns.
Communicate directly with their customers.
We also outlined that a data warehouse might become relevant in the future, but only once their business vision is clearer and their data needs grow in complexity.
Results
By redirecting the project toward a CRM solution instead of a premature data warehouse, the hotel chain:
Saved significant upfront investment in technology they didn’t yet need.
Got faster ROI with a CRM system that immediately improved customer engagement.
Built a foundation for the future, with the option to expand into analytics and warehousing once the time is right.
Takeaway
Not every problem needs a high-end technical solution right away. Sometimes the smartest move is to align technology with the real business stage and goals. In this case, choosing CRM over a premature data warehouse helped the hotel chain focus on what mattered most: their customers.
A small hotel chain approached us with a request to prepare for a data warehouse implementation. Another vendor had pitched them a sophisticated solution, promising that it would help them “understand their customer base” and ultimately boost revenue by targeting the right guests with the right offers.
Our Approach
Instead of jumping straight into building a system, we took a step back. Our team ran two parallel assessments:
Technical Research: We reviewed the hotel’s current and potential data sources, data volumes, and the possible data model.
Business Case Review: We analyzed whether a data warehouse at this stage would truly help them reach their business goals.
Findings
On the technical side, we discovered that their data volume was relatively small. There was no real need for a high-end data warehouse to handle it.
On the business side, we found that what they really lacked was not analytics dashboards, but the ability to actively engage customers. They needed tools to manage relationships, run marketing campaigns, and streamline communication — not just more charts.
The Recommendation
Instead of rushing into an expensive and complex data warehouse, we recommended that the hotel first implement a centralized CRM system. This would allow them to:
Manage guest information in one place.
Run targeted marketing campaigns.
Communicate directly with their customers.
We also outlined that a data warehouse might become relevant in the future, but only once their business vision is clearer and their data needs grow in complexity.
Results
By redirecting the project toward a CRM solution instead of a premature data warehouse, the hotel chain:
Saved significant upfront investment in technology they didn’t yet need.
Got faster ROI with a CRM system that immediately improved customer engagement.
Built a foundation for the future, with the option to expand into analytics and warehousing once the time is right.
Takeaway
Not every problem needs a high-end technical solution right away. Sometimes the smartest move is to align technology with the real business stage and goals. In this case, choosing CRM over a premature data warehouse helped the hotel chain focus on what mattered most: their customers.
Protecting a Client from Vendor Lock-In
Background
A large company had been working with an external contractor on a major software project. As the project neared completion, they asked us to step in to review the deliverables and ensure a smooth handover
A large company had been working with an external contractor on a major software project. As the project neared completion, they asked us to step in to review the deliverables and ensure a smooth handover
Case study
Cutting Website Costs and Boosting Marketing Speed
Case study
Background
Like many companies, we regularly need to create and update websites for our own products. At first, we used a complex technology stack (Laravel with React). While powerful, this approach required real programming and careful testing for even the simplest changes. Updates that looked small on the surface often took weeks of developer time and significant budget.
Like many companies, we regularly need to create and update websites for our own products. At first, we used a complex technology stack (Laravel with React). While powerful, this approach required real programming and careful testing for even the simplest changes. Updates that looked small on the surface often took weeks of developer time and significant budget.
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